Privacy Policy

The Little Fashion Boutique Privacy Policy.

This Privacy policy describes how your personal information is collected, used and shared when you visit or make a purchase from www.thelittlefashionboutique.com (the "site").

PERSONAL INFORMATION WE COLLECT

When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP Address, time zone and some of the cookies that are installed on your device.

Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as "Device Information".

We collect Device Information using the following technologies:

"Cookies" are data files that placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, visit http://www.allaboutcookies.org.

"Log Files" track actions occurring on the Site, and collect data including your IP Address, browser type, internet service provider, referring/exit pages and data/time stamps.

"Web beacons," "Tags", and "Pixels" are electronic files used to record information about how you browse the Site.

Additionally when you make a purchase or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, payment information (including credit/bank card numbers, Paypal information, email address and phone number. We refer to this information as "Order Information".

When we talk about "Personal Information" in this Privacy Policy, we are talking both about Device Information and Order Information.

HOW DO WE USE YOUR PERSONAL INFORMATION?

We use the Order Information that we collect generally to fulfill any orders placed through the Site (including processing your payment information, arrange for shipping and providing you with invoices and/or order confirmations).

Additionally we use this Order Information to:

Communicate with you; Screen our orders for potential risk or fraud; and when in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

We use the device information that we collect to help us screen for potential risk and fraud (in particular, your IP Address), and to improve and optimise our Site (i.e by generating analytics about how our customers browse and interact with the Site, and to access the success of our marketing and advertising campaigns.

SHARING YOUR PERSONAL INFORMATION

We share your personal information with third parties to help us use your Personal Information, as described above. For example we use GoDaddy to power our online store. We also use Google Analytics to help us understand how our customers use the Site-you can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google analytics here: https://tools.google.com/dlpage/gaoptout.

Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to a court judgement, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

DATA RETENTION

When you place an order through the Site, we will maintain your Order Information for our records unless and until you ask us to delete this information.

MINORS

This site is not intended for minors who do not have their own bank card to make payment. In this instance and only if they agree to do so, please ask a responsible adult to make a purchase on your behalf.

CHANGES

We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by email at: karen@thelittlefashionboutique.com or by mail to: 24 The Orchards Shopping Centre, Dartford, Kent DA1 1DN.

The Little Fashion Boutique

Stylish Women's Made in Italy One & Plus Size Clothing and Accessories

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